Core Product
The core product at Sea 2 Sky Adventure is to provide a wide variety of outdoor adventure recreation opportunities to customers in an indoor environment and prepare customers with the right gear, training, and experience in order to effectively participate in outdoor recreation.
Sea 2 Sky Adventure plans on extending its core product by offering its own brand of outfitting gear in the stores outfitter on site. Our own line of outfitting gear will include:
Participant Goals
Social Impacts
The core product at Sea 2 Sky Adventure is to provide a wide variety of outdoor adventure recreation opportunities to customers in an indoor environment and prepare customers with the right gear, training, and experience in order to effectively participate in outdoor recreation.
Sea 2 Sky Adventure plans on extending its core product by offering its own brand of outfitting gear in the stores outfitter on site. Our own line of outfitting gear will include:
- Backpacks
- Sleeping bags
- Tents
- Clothing
- Climbing accessories
- Biking accessories
Participant Goals
- To provide adequate accessibility of every program for each participant by providing training sessions at least 5 times a day to assess and improve each participant’s skills in each program
- To maintain a friendly and enjoyable facility environment by hiring and training helpful and upbeat staff each fiscal year
- To conduct surveys of participant’s experience each month to acquire feedback of what programs are most enjoyed by participants
Social Impacts
- Open facility use free of charge for one day twice a year so participants with lower incomes and financial struggles can have a positive recreation experience without the cost
- Host a philanthropic event every 3 months for the local community neighborhoods by donating profits to local charities and community centers (YMCA, park districts, etc.) to enhance and show support for local communities.
Other Goals
Financial Goals:
Goals for Employees:
Goals for Maintaining Facilities:
Goals for Risk Management/Safety:
Environmental Goals:
Accessibility Goals:
Evaluation Plan:
The evaluation plan of Sea 2 Sky Adventures will include surveys of our participants to gauge the average customer’s opinion of the facility and staff, monthly meetings with each facility department (finance, customer service, employee relations, maintenance, and risk management) to assess if goals are being met and maintained, and evaluations of staff members annually. Having all of these components in our evaluation plan will allow us to gauge how we are accomplishing our goals through public opinion and self-analysis.
Financial Goals:
- Maintain an annual profit of at least $3,400,000 every fiscal year by having a steady number of customers/memberships each year
- Maintain an average revenue that equates to approximately 67% of the annual budget and expenses that equate to approximately 32% of the annual budget
Goals for Employees:
- Have monthly audits of all Sea 2 Sky employees to measure quality of employees as well and to ensure staff policies are being followed
- Require staff to obtain/maintain instructor certification for each instructor teaching a certain program (example: Instructor Certification Program for Mountain Biking)
Goals for Maintaining Facilities:
- Provide weekly inspection and maintenance of program facilities to follow building codes as well as to keep facilities operating and clean.
- Require maintenance staff to conduct daily building rounds, in which maintenance staff signs off on facility utilities to inspect for damage and cleanliness, so facilities are prepared for the next day.
Goals for Risk Management/Safety:
- Develop, maintain, and inform staff of the facilities risk management plan for each emergency/possible risk in order for staff to have an effective plan of action if/when an incident was to arise
- Certify all employees/instructors in CPR and First Aid before employment as well as require staff to maintain these certifications every year
Environmental Goals:
- Maintain water efficiency of the facility by innovating and maintaining water efficient landscaping and innovative waste water technologies, inspected and maintained by maintenance staff each year
- Encourage environmentally conscious behavior to our participants by implementing preferred parking for low emitting and fuel efficient vehicles year round
Accessibility Goals:
- Upgrade and modify facility to be completely wheelchair accessible year round to accommodate participants with special needs
- Conduct an ADA analysis of the facility bi-annually to maintain easy accessibility
- Provide programs for participants with disabilities every month
Evaluation Plan:
The evaluation plan of Sea 2 Sky Adventures will include surveys of our participants to gauge the average customer’s opinion of the facility and staff, monthly meetings with each facility department (finance, customer service, employee relations, maintenance, and risk management) to assess if goals are being met and maintained, and evaluations of staff members annually. Having all of these components in our evaluation plan will allow us to gauge how we are accomplishing our goals through public opinion and self-analysis.