Target Market
Red area is roughly 2 hours travel time
Blue area in roughly 1 hour travel time
We determined our market area by basing the distance of our facility to targeted areas. The red circle represents an approximate two hour drive. The inner blue circle represents a one hour or less driving time to our facility. These travel times give customers ample time to arrive at the facility and back home in one day, while still being able to enjoy the many activities our facility has to offer.
Milwaukee, Wisconsin is the target market for our adventure recreation center. It is a prime location because of the surrounding industry, neighboring cities, and change of seasons. We believe people will travel up to 150 miles to come enjoy our facility. With that being said, we can attract customers from Illinois, considering the Chicago area is under 100 miles away, Michigan, and of course Wisconsin. We intend on distributing marketing material within a 150 mile radius through radio stations, social networking and more.
Milwaukee, Wisconsin is the target market for our adventure recreation center. It is a prime location because of the surrounding industry, neighboring cities, and change of seasons. We believe people will travel up to 150 miles to come enjoy our facility. With that being said, we can attract customers from Illinois, considering the Chicago area is under 100 miles away, Michigan, and of course Wisconsin. We intend on distributing marketing material within a 150 mile radius through radio stations, social networking and more.
Demographics for Milwaukee, Wi
Based upon the gender demographics in Milwaukee, WI will provide gender specific and co-ed programs for our patrons
Based upon current economic trends in Milwaukee, WI, our facility could offer higher end programs, but we would be excluding patrons in the lower income category.
Based upon Milwaukee, WI demographics and the results of our survey our facility will have a large group of patrons ranging from 25-55. Sea to Sky Adventures will offer age appropriate programs.